On April 7, 2023, Harpic and News18’s ongoing ‘Cleanliness and Water Initiative’ will host a special event in celebration of World Health Day. The campaign, which advocates for universal sanitation, will use the occasion to promote awareness of the significance of hygiene and access to toilets in building a healthy society.
The World Health Organization’s ‘Health for All’ campaign underscores the need for quality health services, skilled health professionals, and policymakers dedicated to investing in universal healthcare. The ‘Cleanliness and Water Initiative’ embraces these values and promotes sanitation for all, regardless of gender, ability, caste, or class.
The live event, which will be broadcasted on CNN News18, will feature Union Health Minister Shri Mansukh Mandaviya and celebrities such as Sania Mirza, Shilpa Shetty, and Kajal Aggarwal. They will discuss the crucial role of health and sanitation in society.
The ‘Cleanliness and Water Initiative’ seeks to enlighten the public on the importance of clean and accessible toilets, particularly in the context of public health. It also encourages individuals and communities to take action in building a sanitary and healthy society for everyone.
Network18 and Harpic’s ongoing campaign, launched in 2019, has successfully brought attention to key water and sanitation issues. The campaign now aims to drive a widespread behavioral change across India, ensuring clean and safe toilets for all citizens.
On World Health Day, the event will emphasize the collective responsibility to guarantee sanitation and showcase various initiatives and their impact as part of the ‘Cleanliness and Water Initiative.’ The campaign has engaged numerous social leaders from diverse backgrounds, mobilizing public opinion and support.
Through this platform and various partnerships, the ‘Cleanliness and Water Initiative’ intends to reach over 20 million people across India with information and resources to help drive behavioral change and raise awareness about the importance of proper toilet sanitation for overall health and a healthier nation.