Lord’s Mark Industries, a leading diversified business conglomerate, has taken a major step forward in promoting holistic hygiene and cleanliness throughout India with the launch of The Hygiene India platform. With the ambitious goal of becoming the largest health and hygiene product brand in the nation, the platform offers comprehensive hygiene solutions for home, health, personal, and surrounding hygiene.
To amplify this initiative, Lord’s Mark Industries has launched the #THIMovement campaign, targeting the creation of a Hygiene Enthusiasts Community (THI Community). This community brings together individuals, organizations, and businesses with a shared passion for fostering a comprehensive hygiene culture. Members of the community receive resources and support to promote hygiene and cleanliness within their respective communities.
Social media influencers have enthusiastically embraced the #THIMovement campaign, helping it reach an estimated 1.2 million people to date. The campaign, with the tagline Hygiene se Samjhota Nahi Karega India, has successfully raised awareness of the importance of holistic hygiene practices in daily life.
Naitik Vyas, Chief Marketing and Strategy Officer of The Hygiene India, emphasizes the significance of holistic hygiene and encourages everyone to participate in the campaign. “Exactly 3 years ago, we were all facing the first lockdown and realized how important it is to take care of holistic hygiene. It is not just about you, but about us and the community as a whole,” Vyas said. The Hygiene India platform, operating under the Lord’s Mark Industries umbrella, offers quality and affordable products from brands such as MarkoSafeTM, SafeSehatTM, OceanDropTM, and SafeLiteTM. Through #THIMovement and The Hygiene India platform, Lord’s Mark Industries aims to transform India’s hygiene landscape by providing accessible and affordable solutions to every citizen.