The Better Collective Creates Earth Ritual: India’s Newest Luxury Body Care Brand

Earth Ritual luxury bath and body care products

Making waves in India’s $18 billion personal care and beauty industry is the newly launched Earth Ritual. This Mumbai-based luxury bath and body care brand is the brainchild of The Better Collective and offers a mood-based product portfolio unlike anything else in the market.

Earth Ritual is poised to make a significant impact with its curated range of products, including body washes, lotions, scrubs, and mists. In an industry filled with direct-to-consumer brands, Earth Ritual’s mood-based product bundling strategy sets it apart from its competitors, providing customers with a unique and luxurious experience.

The Better Collective’s role in Earth Ritual’s journey has been nothing short of transformational. By combining market research, strategic customer insights, and creative expertise, they have been able to take Earth Ritual from a small micro-business to a luxury bath and body care brand.

The global trend towards wellness and personalized products is expected to continue growing in the coming years. According to a report by Transparency Market Research, this trend is particularly strong in the luxury market. Earth Ritual’s mood-based product approach aligns with these global trends, positioning the brand for success in the years to come.


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