Black & White Ginger Ale and Virtue India are breaking away from conventional diversity and inclusivity campaigns with the launch of their new platform, “Table for Everyone”. The campaign aims to provide a space for individuals to share their stories, experiences and perspectives to help break down biases and promote a more inclusive world.
Introducing “Cards for Sharing”, a game with a pack of 42 cards designed to encourage meaningful conversations and foster empathy. The cards feature unique illustrations that challenge traditional codes of gender, expression, identity and more, making the game inclusive and thought-provoking. The questions on each card are curated by journalists and culture predictors within the Vice Media Group and range from light-hearted conversation starters to deeper thought-provoking questions.
Shweta Jain, Chief Business Development Officer, Luxury, Reserve & Craft – India & South Asia at Diageo, stated, “We believe that the stories we share bring us closer to each other and that’s why we created ‘Cards for Sharing’. It’s a simple card game that triggers conversations and allows individuals to bring out their authentic selves.”
According to Hayden Scott, Senior Creative Director, Virtue, “The game of ‘Cards for Sharing’ provides a platform for individuals to sit together, share, listen and get to know each other better. It’s a fun and simple way to encourage conversations and revelations that help promote a more inclusive world.”