Super Cute’s, a popular homegrown baby diaper brand by Soothe Healthcare, is set to expand into the baby care (bath & body) market with a range of sulphate-free and paraben-free products. These products cater to new-age parents who value safe and gentle care for their little ones. The baby care range is dermatologically tested and free from harmful chemicals, making it suitable for newborns, infants, and toddlers.
Soothe Healthcare, a Spirit of Manufacturing Award-winning company, is known for manufacturing, distributing, and marketing personal hygiene products such as sanitary pads, pantyliners, and wipes under its flagship brand Paree. The company entered the baby diaper segment with the launch of Super Cute’s in the last quarter of 2020. After receiving an overwhelming consumer response for its baby diaper products, Super Cute’s is now expanding its product range to include baby care body and wash products.
The new baby care range includes Baby Shampoo, Baby Lotion, Baby Massage Oil, Head-to-Toe Wash, and Diaper Rash Cream, all formulated with naturally derived ingredients to cater to the delicate and sensitive skin of babies. These products can be purchased on Super Cute’s website as well as leading e-commerce platforms; Amazon and Flipkart. The range is perfect for new-age parents who are conscientious about the products they use on their babies.
Sahil Dharia, Founder & CEO, Soothe Healthcare, commented on the launch, “As a brand, Super Cute’s has always been committed to creating products that are gentle, effective, and safe for babies, so the parents can trust these products implicitly. We understand that all parents want the best for their babies and our products made after extensive research and using the highest quality ingredients offer just that.”
The baby care range is designed to pamper and protect little ones from head to toe. For instance, the Baby Lotion contains Shea Butter, coconut oil, avocado oil, aloe vera, and olive oil to moisturize and nourish the baby’s skin. The Diaper Rash Cream is made with Shea Butter and Vitamin E, which provide long-lasting relief and create a barrier between the baby’s skin and the diaper. The Baby Shampoo, Baby Massage Oil, and Head-to-Toe Wash are formulated with natural ingredients like oatmeal, jojoba oil, almond oil, and olive oil, ensuring that they are gentle and safe for delicate baby skin.