With the release of the revised edition of ‘The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand’, Gauri Chaudhari continues to push boundaries in the realm of healthcare branding. The book provides an insightful understanding of the brand, market, competition, and customer, while focusing on creating an engaging brand value proposition and branding articulation.
Recognizing the pandemic’s transformative impact on brand promotion, Chaudhari’s book highlights how to plan Field Force and Digital promotion to offer an integrative omnichannel experience. The book includes a QR code that leads to 12 crucial templates, aiding readers in developing a compelling brand promise.
Endorsed by the well-known Brand Strategist and author, Ambi Parameswaran, ‘The Perfect Pill’ is a treasure trove of valuable insights for any brand, irrespective of its patent status or market position. The book is available globally, including in India, the UK, and the USA, across various platforms like Amazon, Kobo, Kindle, iBooks, and Google Play.