In a significant leap towards creating a robust Sports Nutrition ecosystem in India, Nutra Prep, a new startup in the Health and Wellness industry, has partnered with Nutrabolt, a globally recognized leader in the active health and wellness industry. The partnership will oversee the manufacturing and distribution of Nutrabolt’s ‘C4’ and ‘Xtend’ brand products in India.
Founded by seasoned professional Amit Dhirwani, Nutra Prep will exclusively manufacture and market ‘C4’ and ‘Xtend’ brands in the Indian market. Both ‘C4’, a leading producer of smart energy drinks and pre-workout supplements, and ‘Xtend’, a market leader in muscle recovery electrolytes and hydration drinks, bring with them the promise of international quality and innovation in nutritional supplements.
In a strategic move, Nutra Prep has aligned with Bright Performance Nutrition for the exclusive omni-channel distribution of ‘C4’ and ‘Xtend’ products in India. This association aims to provide fitness enthusiasts easy access to high-quality, affordable, and category-leading nutritional supplements.
Amit Dhirwani, Managing Director of Nutra Prep, expressed his enthusiasm about the partnership, emphasizing the potential benefits for Indian consumers. The strategic alliance with Nutrabolt will allow Nutra Prep to offer the same product range, quality, and efficacy that customers associate with ‘C4’ and ‘Xtend’, but at more affordable prices due to local manufacturing.
This development is a significant stride towards expanding the Indian supplement market and aligns with the government’s ‘Make in India’ initiative, promising economic growth and job creation. Nutra Prep’s partnership with Nutrabolt signifies a new era for the burgeoning sports nutrition industry in India, one that seeks to combine the best of international quality and local manufacturing.